Safeguarding content in the cloud Whenever media people start talking about the cloud, inevitably the conversation becomes polarised. On one hand, there are the clear benefits of working in the cloud – the scalability of processing, the ease of feeding CDNs, the accessibility to content for remote collaborative post and so on. On the other…
Trends and challenges in cloud-based workflows The media industry is changing fast, because the revolutionary changes in the way that people consume television. Traditional delivery platforms like terrestrial and satellite are still important, not least for live content. But online streaming and on-demand video must be central in anyone’s plans. Stepping back up the content…
Medhat Ali, Director of VM Cloud, recently shared insights in a TVBEurope article, highlighting the transformative impact of AI in broadcasting for 2024.
In the article, Medhat Ali underscores how AI and machine learning are set to revolutionise viewer experiences. Broadcasters are gearing up to utilise these technologies to offer tailored content playlists, precise recommendations, and interactive features that enhance engagement and satisfaction.
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